We created Original Juan from the traditions of the old Southwest, to sizzle the soul of all you chile-heads out there and tantalize the tastebuds of the meek and mild; to pursue the finest, most complex, and richest flavors from the outmost extremes of heat to the sweet and mild; to never compromise on quality and customer service.
We stand behind our cutting-edge commitment to maintain the high standards you, our customer, have come to expect.
Not far from the equator is an island that lies miles from any shipping lanes and is a secret known to very few. For generations the people of the island lived simple, happy lives. Their island was a paradise that provided them all they needed. Wild game, tropical fruits, and streams of fresh sparkling water were aplenty.
But there was also something even more special on this island: A grower among them, named Juan. Juan's love, his purpose in life, was his peppers. In the rich soil kissed by the tropical sun Juan grew peppers unlike any grown anywere else on earth. He grew them with love, and the people of the island loved Juan's peppers as well, feasting on them night after night.
One day an evil pirate's ship sailed onto the beaches of the island. He relished the richness of the island and saw a safe haven for him and his pirate crew. The people would be his servants, and he the master of their island. First, he would have them remove the source of their contentment, Juan's peppers. He dispatched a band of men and had them burn the fields that Juan had so lovingly cultivated. With the smoke of the fire still hanging in the air, the people despaired and saw Juan die of a broken heart. With no hope of ever feasting again, they gave the evil pirate his way.
However, not all were ready to live without Juan's peppers. Juan's son had grown up watching his father's gentle touch as he tended the fields, and he knew a secret cache of seeds that his father had nurtured. He watched as people did the pirate's bidding. He planned to leave the island and find a place in the sun where he could grow his father's wondrous seeds.
He waited until the right moment and stowed away on one of the pirate's ships with the precious seeds clutched to his chest. After many weeks of sailing the ship reached port. Juan's son could hear his father's voice telling him this was where he should disembark. He made his way to shore and headed inland. Again, it was many weeks before he crested a ridge and saw before him the place. He could smell the richness of the soil as he watched the morning sun kiss the fertile fields. It would be here that the original Juan's peppers would once again grow.
And so, for generations, the son of the Original Juan and the sons of the son of the Original Juan grew the perfect peppers, afraid to reveal their goodness lest the evil in the world would once again try to destroy them. Them grew them for one reson only — their love of the Original Juan.
That was soon to change. A trio was on a holy quest for the Perfect Pepper. The three, Joe, RJ, and Paul, had heard the legend of Juan's perfect pepper — stories of fruits and game laced with Juan's peppers, stories of great feasts that left the revelers burning with delight, and stories of the people that lived in perfect contentment with Juan's peppers.
They dreamed of all the wonderful things they could make with such a pepper. Sauced, jams, jellies, ketchup, mayo, dips, spices, rubs, things that noone had ever imagined married to the wonders of heat. They dreamed until one day they heard a voice speak to them of a field.
They followed that voice and, like the young man generations earlier, they came upon the ridge and saw before them fields rich with peppers baking in the sun. Their hearts filled with joy, and they ran with abandon among the peppers, until they met one of the many sons of the son of Juan. They told him of their quest and the voice that led them to those fields. They told of the legends and their plans to bring contentment to all the people of the world with the perfect pepper, the Original Juan's pepper. The sons of the son of Juan were happy. At last they could share Juan's love with the world!